Zero to ~$20M ARR. Created the "Attention" category in TV measurement.
247 enterprise contracts. Front page of the New York Times. Acquired by Viant Technology for $40M, 2026.
~3× ARR in 18 months. 145-person global commercial org.
Channel built from zero into the primary route to market. 15,000+ certified partners. Win rates doubled, sales cycle cut 30%.
Neoway, MBC Group, CapSur Capital, Precise AI.
GTM rebuild behind a $200M Goldman Sachs investment at ~$1B. Growth and IPO strategy ahead of MBC Group's ~$22B listing. Launched a $200M LatAm growth fund.
Re-architected an energy regulatory data company around AI-driven workflow solutions.
Founder & CEO, GFreely (acquired 2013). Amazon A9. PowerAdvocate, now part of Wood Mackenzie. Merrill Lynch.
Before any of it: a white-hat hacker and CCNP network engineer.
Blade Growth Consulting. 90-day interim seats, 3-week Revenue Architecture Diagnostics, AI revenue engines. For AI, data, and security companies at $10–50M ARR.
bladegrowth.net →A few seats where commercial architecture is the constraint. Two calls a month plus async. Cash or equity.
Start a conversation →CTV and attention measurement. Ad-tech M&A. Cybersecurity channel. SaaS pricing and GTM. ERCOT large-load. MENA media.
GLG, AlphaSights, Guidepoint, Third Bridge, Tegus, or direct →Keynotes at ARF, ANA, CIMM, Cannes Lions. Bylines in Ad Age and Broadcasting & Cable. Category creation, revenue architecture, AI inside the revenue org.
Invite me →Categories aren't created by product. They're created by a sentence the market repeats without you.
Your first 20 contracts are research, not revenue.
Enterprise deals close on proof, not promise.
A new VP Sales in a broken system is a new VP Sales with the same system. Fix the machine first.
Agents can give reps their week back. A human still signs every message.
Twenty minutes is usually enough to know whether I can help.